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RETAIL STORE LIGHTING - LIGHTING SOLUTIONS FOR STORES
LIGHTING OF SHOPS AND WINDOWS
Lighting to attract new customers
Store lighting plays an essential role in showcasing products, whether in fashion boutiques, interior design shops or any other business. Light has the power to embellish the items on display and attract customers' attention. It is essential to opt for shop lighting with a high CRI, reaching at least 80 Ra, to ensure optimum reproduction of the colour spectrum through artificial light.
Our expertise for successful lighting
A lighting study is essential for designing a shop's lighting. It involves an in-depth analysis of the technical data specific to the business, aimed at arousing customer interest while highlighting the products. Lighting designers are able to incorporate the latest technological advances, such as high-performance, low-maintenance LED lighting and HCL sensors that automatically adjust brightness and colour temperature as the day progresses. These innovations encourage respect for people's natural biological rhythms, creating an optimal lighting environment for the shop.
Key elements of shop lighting
Basic lighting
Basic workshop lighting, which ensures uniform brightness throughout the workshop area, includes the following:
Accent lighting plays a crucial role in highlighting selected areas or products in a retail space, such as the deli and cheese counter or a display in a bookshop. This aspect of shop lighting helps to guide the visitor's perception:
The shop window, the first point of contact with the customer, has an impact on signage thanks to a dynamic interplay between light and shadow. In-store lighting offers the opportunity to play with the colour of the light, with cool tones (above 4,000 Kelvin) evoking a fresh, dynamic atmosphere, while warm tones (up to 3,000 Kelvin) create a comfortable ambience and highlight the products. In pastry shops, for example, this lighting is particularly effective for presenting cakes in an appetising way.
The rail system for your store
Track systems are a highly flexible solution, allowing luminaires to be positioned as desired along the track. A distinction is generally made between low-voltage and high-voltage systems. In the high-voltage category, there are single-phase conductor rails and multi-phase conductor rails, such as three-phase conductor rails.
The difference between single-phase and multi-phase lies in the fact that with a single-phase system, the lamps are controlled simultaneously for switching on, switching off or regulation, which makes it more suited to the needs of the end consumer. In this context, spotlights, floodlights and tracks from the same manufacturer are often used.
Three-phase systems offer the advantage of being able to control several spotlights individually, allowing a variety of lighting scenarios to be created. Some track systems, such as those offered by Arcchio, can offer compatibility between different manufacturers.
Colour rendering, measured in Ra and expressed as a percentage compared to natural light, is a crucial indicator. Currently, only halogen lamp technology can guarantee 100% colour fidelity. However, high-quality LED lighting, with a colour rendering index (Ra) of 80 and above, already offers a very natural visual perception.
It is strongly discouraged to use Ra values below 80 in shop lighting, as this could result in altered or unattractive colours. Particular care is needed, especially in the fashion sector, to avoid disappointment among customers.
Light colour
Another crucial aspect for the quality of light is the colour temperature, which affects the perception of products. Not all whites are equal in this context. The colour temperature gives the light either a bluish, cool hue or a reddish, warmer one.
In supermarkets, for example, the choice of light colours is made strategically according to the different types of food, opting for a warm white light, for example, to highlight a material or an assembly.
OUR PRODUCTS
Legal requirements
There are a number of legal requirements to be met when lighting a shop. For example, basic luminosity in retail outlets must be at least 300 lux, and even 500 lux in the checkout area. For reasons of customer comfort, certain areas may of course exceed the legal standards, for example in bookshops, to allow customers to leaf through books easily.
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